Pricing Your Property
A REALTOR® will help you determine the selling price of your property at a level that
accurately reflects its value in current market conditions and will not cost you missed
Marketing Your Property
A REALTOR® will have many useful suggestions on ways to improve the marketability of your property, including cosmetic repairs and other items that will create a favourable impression among buyers. Your property will enjoy a wider exposure among buyers when you use a REALTOR®.
In addition to using flyers and organizing open house days, a REALTOR®’s extensive contact list of former clients, newly qualified buyers and other industry professionals can significantly reduce the time your property is on the market. A REALTOR® will also allow you to tap into a highly productive and extensive industry network, such as a Multiple Listing Service or other industry marketing system.
Advertising your property efficiently is another area where a REALTOR® can play an important role. A REALTOR®’s experience in deciding on the most appropriate type and frequency of advertising for your property can be invaluable. For example, placing too many ads can create the impression that there may be something wrong with the property or that the seller is desperate.
Security Of Your Property
Security is a major consideration when showing your home. By using a REALTOR®, you can rest assured that all showings will be pre-screened and supervised.
Negotiating The Best Deal For You
When negotiating a purchase, most buyers prefer to deal with a middle person who is objective, unemotional and professional. Buyers will often feel more comfortable with a REALTOR® than with the owner when they want to raise issues that need resolving before making an offer.
Monitoring, Re-negotiating, Closing or Settling
A REALTOR® will guide you through the minefield of potential problems associated with the appraisal, inspection and financing process, including the often complicated escrow instructions. In addition, your salesperson can meet and instruct anyone who is required for home repairs, such as specialists or tradespeople.